Watford have announced that they have ended production of physical matchday programmes ahead of the 2025/26 season.
The club will instead focus on delivering content in digital form as well as relaunching their big-screen output on a matchday.
The Hornets claim that sales of programmes have not reflected the effort and cost of making them in recent times, revealing that just 455 were sold for last season's home match against Swansea City in March.
The club sold 565 for the visit of Bristol City in November, while the highest figure was 1,045 for the derby victory over Luton Town in February.
Supporters who would like a physical souvenir from a matchday will be able to buy an A5 squad list – but the traditional programme full of features is gone.
Watford have confirmed that no redundancies to full-time staff have been made - but the Watford Observer is aware of several long-standing programme sellers, some of whom have been in the role for over 20 years, who have been told their services are no longer required.
It is understood compensation is in the process of being organised, but nothing is in place yet.
A club statement read: "It is evident as a progressive and forward-thinking club that we need to be agile and keep evolving our output in line with the rapidly-changing content consumption habits of our supporters.
"The appetite for a matchday programme is sadly no longer there.
"The media, communications and marketing team can now fully focus efforts on continuing to bring fans the latest behind-the-scenes content from the club in digital form, serving the demand for social media content across all our growing channels."
